Network Marketing Revealed!

Empathy = Successful Business

Posted by Niladri on August 1, 2009

There is a saying that goes – “one has to be ruthless to succeed in business”. Although a very broad term, sometimes it comes across as contradictory to the more ‘humane’ virtues that propel successful businesses. One of them is empathy. Personally, I have always found it fruitful to associate with businesses that understand my needs in every sense of the word.

What is empathy and why is it a vital ingredient in the recipe for success? According to Wikipedia – “Empathy is the capability to share and understand another’s emotions and feelings. It is often characterized as the ability to put oneself into another’s shoes”. Being empathetic brings out statements like ‘I can relate to you’,  ’I know how you feel’, ‘I understand your concerns’ and so on. A great trust-building tool that ensures long term credibility for any business.

Empathy is extremely relevant in online network marketing businesses, not only because of the mutual growth factor but also for teamwork. After all, to build a successful downline, you will need to demonstrate the ability to connect with the other members on an emotional level (to start with, at least). The better your ability to empathize, the more are the chances of turning qualified leads into business partners.

So, how does being empathetic affects your business?Empathy Builds Community

  • First of all, it helps you to draw a ‘plan of action’ according the needs of your new and existing customers. Unless you can relate to their requirements, it will be difficult to justify the viability of your product.
  • Once the strategy or plan of action is in place, you will need to propagate the ideas in a way that it strikes a chord with your target market. In other words, the way you market your product should be in line with your customer’s expectations.
  • Now that you have a strategy to run your business and a marketing plan aimed at attracting qualified leads, it is time to get down to real business, i.e. to sell your product. This is probably the most important step where your ability to empathize (or otherwise) will decide whether you succeed or not. If you yourself are not entirely happy of the product’s quality, chances are that most of your customers will also feel the same making your online business unsustainable for the long run.

All these leads us to the moral of the story, ‘Empathy=Successful Business’. Putting yourself into others’ shoes is not as hard as it is often made out to be. The better you are able to think alike and relate to your customers the easier will be your transition to the B-Quadrant.

Posted in Empahy In Network Marketing | Leave a Comment »

Who Is A Successful Online Entrepreneur?

Posted by Niladri on July 18, 2009

SuccessIs there really such a thing called ‘Recipe for success’ when it comes to an online business in general and network marketing in particular? If so, what goes into this recipe that makes it so irresistible to serious online network marketing entrepreneurs? Why is it that not all who try their hand at creating this recipe succeed?

Although every Internet success story is unique, following  are the core human qualities that unite these achievers:

Dreamer

To start with, every successful online entrepreneur is or has been a hardcore dreamer, sometimes to the point where the society relates it to craziness and over-indulgence, but isn’t it a fact that without dreams and aspirations any mission (let alone an online business) is a journey without destination?

Another word synonymously and more technically used denote this virtue is ‘vision’.

Believer

These individuals are great believers, not only in their own abilities but also in the system they adopt/create to build their business. Over time, this belief grows into a steely confidence, which is probably the most potent tool to combat any future challenges/struggles that may come in the way of their success.

Offshoots of this staunch belief are determination and perseverance that are found in unlimited quantities in these people and act as fuel that drives them to their goals.

Mindset

One may be blessed with every other quality required to succeed as a network marketer but it is the right mindset (or attitude in a broad sense, if you like) that makes their transition to B-Quadrant possible. Actually, this mindset is a sum total of all the other points discussed in this article. You lack one and you will be found wanting in your quest to achieve the ultimate lifestyle.

This is also a reason why successful entrepreneurs prove to be the best mentors, for mentoring is all about fine-tuning one’s mindset.

Avid Learner

Most start-ups require new entrepreneurs to spend months and even years honing their skills in their respective fields. This learning is a continuous process and something that achievers always acknowledge as being one of the most critical components of their success. They realize that ‘knowledge is power’ and it is their knowledge that will keep them ahead in the race. They are always open to ideas and concepts that will add value to their business.

Reputation & Honesty

Successful network marketers are blessed with an unique ability to empathize. They look at their business from the customer’s point of view. They do not indulge in hype to promote their product, rather they are honest and realistic when it comes to enlightening prospects about their offer. They sell their ideas through education and knowledge sharing which earns them a reputation and credibility that in fact becomes their biggest asset in the long run which in turn ensures sustainability of their business.

Committed Doers

Last but by no means the least, successful internet marketers are ‘doers’. Their commitment and passion for the ’cause’ is so intense that they tirelessly work to put into practice their vision.

So, in a nutshell, the ‘recipe for success’ in online network marketing is not at all as complicated as it is often made out to be. All that matters is whether one gets the ingredients right.

Posted in Successful Online Entrepreneur | Leave a Comment »

Building a sustainable online business

Posted by Niladri on June 28, 2009

Sustainability is a broad term that is often alluded to systems that are prone to depletion. The word is often used in regards to the environment and natural resources but can also be aptly linked to businesses, considering the law of averages suggest that the majority  of small businesses that lack vision, a clear-cut goal and a robust system fade away within a short period of time.

A boom in the network marketing opportunities has also renewed debates over the long term prospects of the industry. So what are the basic requirements to build a successful online business?

  • Objective – The first and foremost is to be crystal clear in your mind about your goals. This is what I refer to as the ‘What’ stage, i.e., what is it that you wish to achieve? Why have you decided to embark on a journey to the B-Quadrant?

When you have an honest answer to these questions you can be rest assured that you have made a good start!

  • Planning – Once your goals are set you enter the ‘How’ stage. How are you going to convert your thoughts into action? An important component here is to spend quality time in conducting a thorough research which will not only help you decide on the DOs and DON’Ts but will also assist  you to choose the right course of action based on your own unique requirements.

This stage also involves a major focus on the distribution of your financial resources. Prioritize your marketing needs and invest in campaigns that will bring you the maximum return on investment (ROI).

  • Be a part of a proven system – This is probably the most important factor that decides the sustainability of any online business. A system that has enough strength, ingenuity and flexibility to serve your long term interests, not only in terms of putting cash into your wallet but also ensuring a continuous personal development through training. According to me, this is immensely important, as more you develop your entrepreneurial skills the better you will be equipped to leverage the effectiveness of the system to build your brand and grow your business.
  • Focus on ‘You, the Inc.’ – Network marketing is all about ‘You’. People do not buy your products, they buy into your ideas and thoughts. The very fact that the success stories of online network marketing businesses revolve around individuals rather than the products/services is a resounding testimonial towards this argument.

Once you have mastered the art of promoting yourself as a brand, everything else will normally fall into place.

  • Be practical and realistic – These are the qualities that are must to be a successful online entrepreneur. Set realistic goals as abundance doesn’t come overnight (unless you win a lottery!). Always keep in mind that you are here for the long haul and any shortcut approaches are most likely to set you back rather than take you forward. Having said that, it is not unusual to achieve great rewards within a short period of time if you get the basics right (as mentioned above).

Last but by no means least, it is the ‘mindset’ that decides the fate of an online marketing business (or any business for that matter). Your ‘never say die’ attitude along with a strong entrepreneurial mindset will see you through the challenges and occasional struggles and lay a rock solid foundation for a sustainable and rewarding online business.

Posted in Sustainable Online Business | Leave a Comment »

B-Quadrant – The Place To Be

Posted by Niladri on June 21, 2009

Robert Kiyosaki’s ‘Cashflow Quadrant’ – if one has to describe this phenomenon in one word, it has to be ‘revolutionary’. This amazing system is not just a guide to financial freedom (as the title of the book says) but in my view, a complete life changer! Why am I so emphatic when I say that? Simple, it totally changed my approach towards life in a way that I was able to bring out the true entrepreneur in me which otherwise would have remain buried deep inside forever! I can safely vouch that there are numerous others who feel the same. Following is an illustration of the concept:

Robert Kiyosaki's Cashflow Quadrant

So, what is so special about the book and why is it viewed as a wannabe online entrepreneur’s bible? In my view, the answer lies in the core message that Kiyosaki tries to send and that is everything to do with the ‘mindset’.

Mindset is what separates the people in the four quadrants. The majority of the world population belongs to the left side as the systems we grow into often do not teach us to think like someone in the B-Quadrant. We often seek ‘security’ over ‘freedom’. But the irony is, no one tells us that security alone does not ensure freedom (or happiness in other words). The key to an abundant life (as in the right side of the quadrant) is to first of all creating the right mindset and leveraging that ability to design or be a part of a system that drives you towards your final destination.

At this point I would like to quote a very important personal lesson from the book that might help dispel the myths about how most of us feel about starting our own businesses and embark on a journey towards the B-quadrant:

• “It doesn’t take money to make money” – You may feel a bit skeptical when you read this. Don’t worry, you are not alone as it is quite logical to think that how on earth is it possible to build a successful business without a healthy investment. The answer is ‘internet’! There is good reason why internet has created more millionaires than any other industry. Unlike most other brick and mortar and franchise businesses, one can start a genuine online business for few hundred dollars. If the right choice is made, these opportunities will often be packaged with a readymade and robust system in place that will not only ensure a process of continuous learning and personal development but more importantly should provide means for a steady stream of cash flow.

Once again, it is important to remember though that it is the ‘mindset’ that will come into play and determine your success or failure in making a successful transition to the B-Quadrant. But one thing I can assure you today is that it is very hard not to adapt or change your mindset if you are in the right mix of individuals. To be in the B-Quadrant you should be looking to learn from people who have already made the journey.

So if you are at a stage in your life where you feel that you’ve had enough and deserve a much better chance, do yourself a favour of getting your hands on the ‘Cashflow Quadrant’ right now. Believe me, you will thank me forever! And remember, there is always a way if you have the right ‘mindset’.

Here’s to your Journey!

Cheers,

Niladri

Posted in Cashflow Quadrant | 2 Comments »